Digital marketing

 What is digital marketing?

Digital marketing has experienced an important development lately, especially in the period of the global health crisis that people have become heavily online.

Digital marketing is the use of digital platforms by businesses or entrepreneurs to promote the sale of products or services. Digital marketing is based on social networks, websites, web applications, the podcasts and YouTube. The goal of digital marketing is to transform website visits, attract visitor interest and build a strong customer base.

Types of digital marketing?

Search Engine Marketing: This type depends on the appearance of your site or business when users search for keywords or sentences related to your brand, products or services.

It is necessary to work on search engine optimization (SEO) or PPC by searching for the keywords most in demand by users.

PPC (pay per click) is a form of paid SEO like: bing ads,Google ads. PPC results show up above the natural SEO results.

Content marketing: This method depends on the creation of content (articles, photos, etc.), which attracts the attention of your audience.

Display advertising: It is an online marketing tool that allows companies to promote their products through photos or videos on publishers' websites.

Mobile marketing: All the marketing techniques that use the mobile phone to reach millions of users who are using smartphones all day. This way, you will be able to send SMS promotions to your customers.

Email marketing: This method will allow you to send new gifts, promotions or products to all your customers by e-mail because there are people who do not use social networks, but have an email account. That’s why you need to develop an email list, create a calendar and automate the process.

Affiliate marketing: is a customer acquisition technique that works with the entry of several parties. The method involves compensating related persons who have the ability to generate more sales or leads. An affiliate is promoting the merchant’s products or services in exchange for a commission.

Social media marketing: is a set of techniques to promote offers or products on social networks in order to generate more traffic, increase the conversion rate, improve the quality of your prospects, etc.

Social media marketing involves using platforms such as Twitter, Linkedin, Facebook, Instagram, Youtube, Pinterest and blogs.

Influence marketing: is a recent means of communication on social networks and is controlled by influencers.

Influencers with millions of members, so it’s a good average to have a quality audience.